THE FLOOR SUPERSTORE Where Beautiful Floors Come to Life


Beaulieu's Magic Fresh by Bliss


Facts to Know


For a clean, fresh smelling home, let your carpet do the work with Magic Fresh® odor reducing carpet treatment.  It is completely safe and natural, and it lasts for the life of your floor.  It is even self-renewing, meaning that it is continuously working to rid your home of common household smells, like those from pets, cooking and smoking.  Magic Fresh® is only found on carpets made by Beaulieu®.


So how does it work?  Well, it is a lot like how an open box of baking soda absorbs odors in your refrigerator.  When they come into contact with Magic Fresh®, it breaks down the odor compounds and releases them back into the air as harmless and odorless carbon dioxide.  The result is a cleaner smelling home without the use of air fresheners or deodorizers.  All homes have odors.  Even yours.  The thing is, you have grown so accustomed to the essence of your home, that you may not notice certain smells that others notice immediately.  (Studies show 80% of adults surveyed reported this phenomenon.)  With Magic Fresh®, you will never worry about any of that again.


Independent laboratory tests prove the effectiveness of this remarkable odor reducing carpet treatment.  Testing shows conclusively that pet urine and cigarette smoke on treated carpeting emit dramatically less odor compared to untreated carpets.


The beauty of Magic Fresh® odor reducing carpet treatment is that it’s always at work and requires nothing of its owner.  Magic Fresh® will last for the life of your carpet—up to 10 years, or up to 5 hot professional extraction cleanings.


Beaulieu® of America is a leader in floor covering, first introduced it in 2004.  Since then, we have made enough Magic Fresh® carpet to circle the globe.  It is just one of many innovations developed by Beaulieu, the largest carpet-only specialist in the United States.  Other of our advancements include Silver Release® antimicrobial treatment, LuxuryBac® wrinkle-free backing.  Green Smart® eco-friendly fiber and Nexterra® eco-friendly backing.


Sample Swatches










                                                            Right-hand click on the swatch, and go to Property Box.  The name of the swatch will appear on the top

The Floor Superstore carries the carpets displayed on this page and hundreds more beautiful and unique designs, colors and patterns.


These can be wall-to-wall carpets, area rugs bound by us to any size, shape or design including small area rugs, bound runners and much more!


Give us a call or come in to see for yourself and speak to one of our highly trained sales people.