BLISS by BEAULIEU—COLOR THROUGH & THROUGH
For deep, beautiful and vibrant color that lasts, you cannot beat Beaulieu solution-dyed carpet fiber. By its very nature, the color is locked-in because it permeates all the way through the fiber itself. A great way to illustrate the difference between this fiber and other carpet fibers is to think of the difference between a radish and a carrot. Slice a radish in half and you will see the red color only along the outside edge while the inside of the radish remains a stark white. Cut a carrot in half and you will see the same orange color all the way through. Such is Beaulieu’s solution-dyed carpet fiber: Its color goes all the way through just like a carrot!
Imagine all the benefits that our solution-dyed carpets make possible. The harshest sunlight will not fade them, so they are ideal for homes in, say, the southwestern
You will find Beaulieu solution-dyed carpet fiber used in many Bliss Collections—some styles even carry our Lifetime Stain “No Exclusions” Warranty. Carpets covered by this have been specifically engineered to resist all permanent stains, without exceptions—including pet urine.
Because EverClean is made with Beaulieu’s own solution-dyed polyester, it is impervious to stains and can even be cleaned with a 50/50 solution of household bleach and water. “Everyone appreciates the cleaning and disinfecting power of bleach,” observed Ralph Boe, President and CEO of Beaulieu. “So now when an accident happens, people know with EverClean they can just go to the laundry area and get their “’spot remover’.” Boe added that using bleach—even a diluted 50/50 solution of bleach and water recommended by Beaulieu—will often void the manufacturer’s warranty for other carpets.
All styles will be made with Beaulieu ultra-soft SoftSense fiber technology in face weights ranging from 25 to 58 ounces and from level and graphic loops to textures and friezes.
In addition to the solution-dyes polyester, EverClean carpets are made with Beaulieu’s own Magic Fresh built-in odor reducing treatment that continuously reduces common household odors from pets, cooking or smoking; as well as 3M Scotchgard Protector. The collection will feature 21 styles and a wide array of designer influenced colors.